1. Focus on marketing mastery
With so many aspects of an automated dropshipping business, you will have more time to focus on marketing and branding. While tweaking a website, designing a logo and creating graphics can be a lot of fun, marketing is the source of money. You will need to spend time learning to control ads, increase your traffic, and convert visitors to your store.
Ads and search engine optimization can help drive more traffic to your store. Keep in mind that most e-commerce stores convert at a rate of 1 to 2%. This means that if you have less than 100 visitors to your site, you will probably not receive any sales. The more traffic you can get at your store, the more likely you are to convert the sale. Most of them focus on ads because they are instantly rewarding and can generate a lot of sales in a short time. However, SEO can help drive sales in the long run by allowing you to rank high in the search. Creating blog content and optimizing product pages can help you create an audience with minimal ad spend while reducing your acquisition costs.
Your website must also be optimized for conversions. Do you use the scarcity and urgency to get people to buy from your store? Have you added customer reviews to your store to give it the social proof it needs? Is your website presentable from the customer's point of view? Are you missing pictures on your homepage? You can take many steps to optimize your online store.
2. Create an amazing offer
An important tip of dropshipping is to create a compelling offer. Do not be the owner of the store that fails to include sales or bundles. If none of your products are on sale, people may not be motivated to buy your product. However, if you present the right product with the right offer, you will be more likely to convert it.
Bundles can also work very well. When creating a bundle, focus on selling more products. For example, if you sell hair extensions, your package will include more hair extensions. If people like the product, they will want more. The hardest part is convincing your customer to withdraw their credit card, but once it's done, upselling, upselling and upselling.
3. Avoid undervaluing your products
Dropshipping products from AliExpress or Oberlo Verified allow you to reduce production costs. The cost of goods is generally relatively close to the wholesale price, which allows you to sell products at market value and make profits. The goal of a dropshipping business is to be profitable. If you sell a five dollar product, you should pay about $ 19.99 for that. You have to consider the cost of goods, marketing, business expenses and possibly the hiring of a team.
If other brands do not respect their prices, do not underestimate them. As long as your prices are fair and in line with market value, you must maintain a favourable price. You must also work to increase the average value of the orders in order to gain a higher profit from each order. Create strategies that will help you make more money.
If you are looking for more details regarding this dropshipping trick, you can look here.
4. Quickly find quality suppliers
While most AliExpress providers are easy to use, reliable and offer good products, sometimes a bad apple or two do not. With Oberlo Verified Suppliers, you will find suppliers whose warehouses, working conditions and contacts and business addresses have been verified by Oberlo. You will also find suppliers whose litigation rates are below 2%. There is even a dedicated staff who ensures that your customers receive their parcels on time.
For this dropshipping tip, check out more details here, on how to select the best drop shipping providers.
5. Automate more of your business
Tips on Dropshipping
By using drop tools like Oberlo, many aspects of your business will be automated. However, if you have a full-time job or want to create a more passive income, you will need more freedom to pursue your passions if you want to automate more aspects of your business.
15th August it is one of the most important days for Indian people we are celebrating our 72nd Independence Day today on 15th of August 1947. we got freedom from British rule British ruled over India for more than 200 years during which they divided us and controlled us thousands of freedom fighters sacrificed their lives for the freedom of the country. most of them were not there to breathe the air of free India it's more than 70 years now .we are a free country we have own government and freedom to do anything under the Sun but still, we are struggling with poverty corruption terrorism child trafficking rapes riots caste discrimination gender inequality. whatnot 72 years back we had an excuse that foreign powers ruled us so we can't do anything later we blame governments system and politics for slow growth. we keep blaming them today but we never look inward we forgot that we also have a role to play we as students should garner as much knowledge as possible and make a great career. if we all do what we supposed to do even that will help the nation if we decided not to involve in Malpractices and corruption a lot of big problems in India will disappear. we children have a great power in our hands forget the older generation let's not complain about them let us hop on driver's seat and start this journey .if our generation ignores this opportunity now we will never be able to recover from this loss so friends come out of the self-centred cocoon. think of all do it for all.
today we are gathered here to celebrate the 72nd Independence Day of our beloved country thousands of freedom fighters sacrificed their life and soul for the independence movement because of them we are leaving in a secular democratic nation. where we can express ourselves we can choose our leader and where we have the liberty of life you might not like what I am going to say I don't think we are free I don't believe that this country is independent you might be thinking about of my mind isn't it? but let me tell you I am NOT when there is rampant corruption poverty illiteracy how we can say we are a free and independent country. we are still struggling with jobs quality education health care politicians play their vote bank politics and set up riots. we the people get fooled by these inhuman politicians and become part of the game there are thousands of problem out there rapes child labour human trafficking drugs mafia so on and so forth the list is never-ending . do you think when our freedom fighters were fearlessly facing bullets they saw a dream of this India.I believe not we don't appreciate what we got we are wasting such a big opportunity to make India a great country. I think now you will agree that we are not a free country in the real sense of reality. there are prevalent independence threats from neighboring countries or so-called external terrorist states presently. our leadership and security forces are equipped to handle these external threats but it is tough to tap down internal threats like corruption riots caste divide etcetera .when we talk about getting real independence once again rather than understanding the problem .we blame the system politicians aren't we yes they are part of the problem but biggest problem lies within us everyone is responsible for these problems. some part of every one of us is corrupt violent dirty undisciplined and unethical in different percentages leaders mafia politicians Naxals thieves they all come from same society. no one is born corrupt or know how to fire an ak-47 if we reckon that we people are the real problem. then only we will have a chance to see a possible solution let me finish my speech by requesting everyone to take a pledge today that you will improve yourself as a rational sensitive disciplined citizen of India thank you .
Digital marketing, online marketing, content marketing, SEO marketing ... Understanding what all these marketing terms mean and the relationship they have between them is a real headache. And once you have clarified the definition, you still need to know how to determine the methods that will serve your business objectives.
What is the name of digital marketing? ". Let's first look at marketing as a whole. Marketing is a set of tactics that allow your business to stand out from your competition and attract buyers. This includes the searches you use to develop your campaigns. The goal is to communicate distinct selling points to encourage consumers to turn to your business.
Traditional marketing can be done almost anywhere. Trade shows, TV commercials and press releases are common ways businesses are promoting and attracting consumers. But marketing is also done when you provide excellent service and your customers talk about their experience around them.
What does "digital marketing" mean?
The methods or marketing platforms are known are the name of marketing channels. Digital marketing involves using online channels to promote the benefits of your products. Sending emails, blogging and using social networks are all part of this general category. Online channels allow remote but authentic interactions that build customer loyalty. Common channels of digital marketing include:
Business sites and blogs
SEO strategies
Email mailing lists
Professional networking sites
Online testimonials and consumer opinion sites
Video sharing sites
Distributors of press releases
Paid online advertising
Online applications and tools
Digital marketing has become one of the most effective ways to reach consumers.
A Deloitte survey concludes that "the smartphone of the French never sleeps".
Due to the widespread use of mobile devices, many people are permanently connected.
Connecting with people you do not see may seem difficult. In fact, the Internet offers many new opportunities to learn more about consumers. This information will help you attract more customers through targeted marketing.
Digital marketing and online marketing
Now that you understand what digital marketing is, another question arises: what is the difference between digital marketing and online marketing? If all these activities take place online, why use so many different words to describe them?
Online marketing involves building an online presence and converting traffic to sales. When the internet was younger, the four main marketing activities involved:
Website creation
Buying cost-per-click ads
Set up shop windows online
The use of keyword group to attract traffic from search engines
However, online marketing has developed and now includes activities that do not involve search engines, paid ads, or websites. Internet users now use a variety of digital devices to connect and interact with online content. By reaching out to your customers through the online channels they use frequently, you can influence their offline purchase decisions.
Think about how often you interact with brands. Customers are positive about products or services through reading blog posts. Interactive video advertising encourages decisions. Customers receive coupons from local shops via smartphone apps. Online marketing is a major subcategory of digital marketing. And digital marketing encompasses a variety of online and offline tactics that drive online engagement.
How Content Marketing and SEO Influence Digital Marketing
Online marketing, SEO and content marketing are essential pillars of digital marketing. Combining these strategies is the best way to start and grow a business successfully.
SEO, or search engine optimization, is the process of formatting your site and its content to improve its positioning on search engines. The Internet is full of sites and blogs that are fighting for attention. However, targeting niche keywords that your customers use on search engines can limit the competition you will encounter online.
Content marketing involves creating assets that add value to your customers. Online assets, such as blog posts, photos, videos and guides, educate consumers about your brand. Content creation builds trust and commitment. The ease of sharing content can attract significant traffic to your site.
The interests of digital marketing
Perhaps you have noticed that the interconnection of online communities and platforms is increasing day by day. Digital marketing allows businesses of all sizes to access a larger customer base. At the same time, digital marketing includes many tactics that help brands create an authentic image. Study these five digital marketing interests for the growth of your business.
Expanded Influence: Small businesses can communicate with people around the world. Increasing the customer base boosts revenue potential. The Internet is a content economy, which allows entrepreneurs to advertise online as experts. The greater your knowledge, the greater your power to educate and influence consumers.
Accurate targeting: Off-line, companies have only limited means to track customer behaviour. Using the right tools, digital marketing provides an abundance of data. Every action taken by an online customer leaves a fingerprint. The data you get about your customers can help you refine your marketing messages to meet their needs.
Low-cost campaigns: Digital marketing takes time but is cheap. Take the example of social networks. A small business can interact with its customers on Facebook or Twitter as easily as a global brand. Small businesses often have more personal interactions with their customers. This leads to loyalty relationships and word of mouth marketing.
Instant feedback: As part of traditional marketing, understanding what customers want can take some time. With digital marketing, you can get a quick return from multiple channels. Online surveys, emails, forums, social media commentary and customer reviews all contribute to expedited communication.
Faster implementation: Digital channels reduce the time needed to develop effective campaigns. Traditional marketers spend weeks, if not months, studying, creating, and approving a campaign. Digital channels allow you to create campaigns more frequently to maintain customer engagement. Since their cost is generally low, you can test several campaigns to find the right approach.
Choose the right digital marketing strategies for your business
The most important aspect of digital marketing is its flexibility. You do not have to mimic everything your competitors do to succeed. Deploy your efforts to find out where your customers are online and interact with them at the most important points of contact. What's the point of wasting your time on Facebook if all your customers are on LinkedIn or Twitter?
Track your online marketing activities to refine your methods continuously. Digital trends are changing rapidly. Companies must adapt to serve their customers in a meaningful way. Marketing is also about making you stand out. If you identify vacant slots, do not hesitate to test online methods that your competitors do not use.
We hear more and more about the quantum computer in the media, but without really understanding what it is.
Do not worry, it's not your fault: quantum computing is a bit complex at first glance. But thanks to this article, you will discover:
Why do we really need quantum computers?
... and why they are a bit scared anyway.
How do quantum algorithms work?
Basic notions in physics to understand how they work;
And the answers to big questions like: are we all going to have our quantum computer in the living room?
Before you begin, you must be sure to understand the basic operation of a normal computer.
ALSO, CHECK>> What is 3D printing What is it, a quantum computer?
Even if we have the impression that a computer does a lot of things, in reality, it has only one mission: it deals with information (hence the word "computer").
Your computer stores information on your hard drive processes information with its processor (such as the page you're reading or a movie you're watching), and turns that information into sound (in your speakers) or in the picture (on your screen). Period.
This information manipulated by the computer has the characteristic of being coded in binary, that is to say with 0's and 1's. In other words, a computer reflects in binary. A computer memory is thus made up of billions of boxes containing either a 0 or a 1. Such a box is called a bit. To manipulate these bits, your computer is filled with small electronic components that work together and that are called "logic gates".
The code of any program, encoded in binary, to be usable by a computer
Your computer can not solve all your problems!
There is also the impression that computers can solve all the problems of the world because they are powerful and effective. And that's wrong!
Researchers often encounter problems that their computers can not solve. So, they are looking for ways to make their computers more powerful. To make a computer more powerful, you have to:
increase its memory (to store + information).
increase the number of transistors it has (to process more information).
Unfortunately, there comes a time when adding memory and processor is not even enough to make the computer satisfactory.
3D printing is not a technology that works in one and the same way. There is indeed a multitude of processes for printing an object in 3D. If the printing techniques are different on the form, the principle remains the same. It consists in superimposing layers of materials with a 3D printer according to the coordinates transmitted by a 3D file.
The following guide reveals the operation of this machining step by step, as well as the software and materials it uses according to the process used. OPERATION OF A 3D PRINTER
3D printing, therefore, works according to several processes, which differ according to the type of 3D printer used. These processes can be classified into three major groups:
- The deposit of matter
- Solidification by light
- Agglomeration by glueing
These three processes operate according to the same basic principle, that is to say, superimpose layers of materials according to the coordinates of a 3D file. The difference lies in how the layers are deposited and processed, as well as the type of material used.
For most of the processes employed the user needs:
- a 3D printer
- consumable (filament, powder ...)
- a 3D file (in STL or OBJ format)
- a slicing software to slice the file and transmit the indications to the printer
- a computer
The way to export files to the printer differs by brand and model: USB cable, Wi-Fi, or SD card.
FDM or FFF the explanation the different stage of the FDM
The majority of personal 3D printers operate according to this principle. FDM is the acronym for Fused Deposition Modeling, which stands for "fusion filament modelling". This process, which was invented in 1988 by Stratasys, is a registered trademark. We also talk about FFF (Fused Filament Fabrication) or even MPD (Molten Polymer Deposition) which are rights-free terms. This technique consists in depositing layer by layer a filament of molten thermoplastic material at 200 ° C (on average) which superimposing gives shape to the object. The print head moves according to the X, Y and Z coordinates (length, width and height) transmitted by a 3D file corresponding to the 3D model of the object to be printed. Limited for a long time to plastic type materials such as PLA classics and ABS, 3D printing sees the arrival of new composite filaments based on metal (copper, bronze ...), carbon fibres and even wood. More rarely some machines use waxes or polycarbonates. Today the agri-food industry and medicine are gradually taking over this technique to print food and cells by adapting the extrusion head.
- Below is a tutorial video that will help you better understand how an FDM 3D printer works and the different stages of printing.
2. SOLIDIFICATION BY LIGHT
STEREOLITHOGRAPHY OR SLA
Stereolithography is the first 3D printing technique to be highlighted. If the paternity of this process is often attributed to the American Charles Hull founder of 3D Systems, we must, in fact, this invention to three French (Alain Méhauté, Olivier de Witte and Jean Claude André) whose patents although filed 3 weeks earlier (16 July 1984), have unfortunately not been renewed. Also known as SLA (Stereolithography Apparatus) this technique consists in solidifying a photosensitive liquid by means of an ultraviolet laser beam. SLA-based printers have four main parts: a tank that can be filled with a photopolymer liquid, a perforated platform that has sunk into the tank, ultraviolet (UV) radiation and a computer controlling platform and the laser.
Just like the FDM, the printer will first parse the CAD file, and then depending on the shape of the object will add temporary fixtures to maintain some parts that may sag. Then the laser will start by instantly touching and hardening the first layer of the object to be printed. Once the initial layer of the object has cured, the platform is lowered, then exposed a new liquid polymer surface layer. The laser again traces a cross-section of the object that instantly sticks to the hardened part underneath.
Blockchain technology is transforming the economy by allowing consumers to do without intermediaries in many vital services, reducing costs and increasing efficiency. It has the potential to reduce poverty in the developing world as a whole. But is it secure? Can blockchain-based technologies both provide us with trust and privacy protection to ensure tamper-proof records? This is primarily about development agencies, businesses and governments that rely on blockchains to improve the effectiveness of aid, cash transfers, smart contracts, health services, and so on. Social entrepreneurs should also ask this question when they want to save on international payments, get clearer property rights, and expand their access to finance. Blockchain technology can be understood as a decentralized registry that lowers costs by decentralizing trust and eliminating intermediaries such as banks. Technology adds to this registry entry that is validated by the wider community of users and not by a central authority. Each block represents a transactional record, and the chain connects all the blocks. The distributed computer network confirms the registration and enumerates the blocks of transactions sequentially: this is the reason why we are talking about a chain of blocks, blockchain in English. It's important to understand that nothing of value is in the blockchain and that bitcoin, the controversial cypher currency, is just an application of blockchain technology. So, is the block immutable? No. Like any other network technology, the blockchain is technically subject to change. But, as computers, or nodes, of a blockchain-type network, are distributed, the mathematical puzzle and computing power needed to make changes make modification almost impossible. To modify a blockchain, it would be necessary to take control of more than 51% of the computers in the same distributed register and modify all the transactional records in a very short time - 10 minutes for Bitcoin. So far, this has never happened. What about security and privacy? Although it is difficult to simultaneously provide security and privacy in a conventional information system, blockchains do this by maintaining the size of a registry, and by providing confidentiality through public key "which protects against malicious attempts to modify the data. The larger and more distributed the network, the more likely it is to be sure. Other concerns about blockchain technology include limited extensibility, insufficient data privacy, and lack of harmonized standards. For example, even with privacy protection technologies such as encryption and identity management, blockchain transactions can be spotted across network nodes. Because nodes produce metadata, statistical analysis that uses pattern recognition can reveal information even from encrypted data. In the European Union (EU), data confidentiality is a crucial issue: the General Data Protection Regulation (GDPR), which comes into force in May, imposes stricter conditions of consent to registration. , the processing and storage of personal data, and requires companies operating in the European Union to protect the personal data and privacy of citizens used in transactions. It also prohibits personal data from leaving the EU, giving citizens "total and ultimate control over all their data". This is a problem for both public blockchains, which do not control who hosts a node, and for private blockchains (or allowed blockchains) because their data cannot be deleted. The new regulation also recognizes the "right to be forgotten", which is incompatible with the "immutability of transactions" of blockchains.
Many people have shown interest in connected objects or the Internet of Things (IoT). This publication concerning these objects is for everyone. I do not want to go into the technical details but I would like to share my vision of what we should see in the very near future.
Connected objects connect themselves to the internet. Objects have electronic chips that allow them to connect with each other. They create data and they react according to the parameters that the users have put in place.
According to Wikipedia, the Internet of Things conveys information through networks of physical devices (connected devices or smart devices), cars, buildings and any other electronic chip found in software, sensors and any type of object capable of collecting and exchanging data. IoT enables objects to be remotely recognized and controlled through an existing network infrastructure, creating opportunities for more direct integration between the physical world and computer systems. This results in improved efficiency, accuracy and economic benefit, in addition to reduced human intervention. When IoT is augmented with sensors and actuators, technology becomes an example of cyber-physical systems, which also includes interactive plans, home automation, intelligent transportation and smart cities. All objects are identifiable through an included computer system but each object is able to interact also through an existing internet infrastructure. In fact, IoT is expected to offer advanced connectivity of devices, systems, and services that go far beyond machine-to-machine communications. At the same time as the expansion of Internet-connected automation in many types of applications, it is also expected that IoT will generate a large volume of data from several locations with the need for rapid aggregation of data and an increase in the need to index, record, and manage this data more efficiently. IoT is one of today's smart city platforms, and smart energy management systems. The concept of the Internet of Things was invented by Peter T. Lewis in September 1985.
Read also The 5 key steps to open your online store
This graph shows very well the extent of what objects can accomplish. First, thanks to connections, they bind to other objects the same way you use the internet. Then they will analyze, predict and learn with the data that the other objects provide. Based on the parameters you put in place, they will act and optimize all situations. They will be sensitive to different factors (weather, temperature, health, movement, etc.) and will decide what to do based on the results. They will measure the parameters you have decided and will allow you to interpret the results and make decisions.
Soon every device you own and almost every object that exists will be connected to the internet. Your refrigerator, your fire alarm, your doorbell, your deodorant are already connected. The next items will be the clothes, the traffic lights, the pedestrian crossing controls, all the services of a factory and even your house windows will all be connected. This sharing of information will make you healthier, make your trip to the office shorter, and all procedures more efficient.
In 2016, 6.4 billion objects are connected worldwide. An increase of 30% compared to 2015. Experts predict that connected objects will be more than 20.8 billion in 2020. In 2016, 5.5 million new objects are connected each day. The Internet of Things is a $ 235 billion market, an increase of 22% since 2015. Services are dominated by professionals (contracts with external suppliers to plan, install and operate IoT systems). However, connectivity services across communication providers and consumer services will grow at a faster pace.
Today, 2 to 3 billion objects are connected to the internet at the same time, which means that there are more connections with objects than with humans.
Beyond all these objects already on the network, experts estimate that more than 99% of physical objects that could one day join the internet are still not connected. There will be about 40 billion devices by 2020. Think about what will happen when we connect all these unconnected objects.
virtual reality
VR means Virtual Reality. In French, it's virtual reality. This concept that cuts you off from the real world to immerse you in a virtual world has been growing in popularity in recent years, and trends show that this is just the beginning. Here we will look at what VR really is, and how it works.
Definition
Virtual reality is a relatively old concept, even if its name is rather recent. The terms "immersive multimedia" and "computer simulated reality" may be considered synonymous. A definition that has been scientifically popularized would give: "A set of computer techniques used to simulate the physical presence of a user in a virtual universe artificially created by various devices and software."
Virtual reality will thus give the user a sensory immersion experience in a digitally created world and universe. These universes can be entirely imaginary and taken from the minds of their creators, but they can also be the partial or complete representation of real places, taken from real life.
A little history
The first traces of the evocation of virtual reality in the sense we hear today date back to the mid-1930s, with Stanley G. Weinbaum. The latter has published a story in which he speaks explicitly of a pair of glasses allowing the wearer to have the impression of being transported into a virtual world in which he can interact, touch and feel things.
In the real world, the first researches recorded about virtual reality go back to the 50's. At that time, Morton Heilig, creator and inventor, is working on a concept of entertainment that would stimulate the senses of the viewer to deceive his mind and make him believe that he evolves in a different world of the real world. In the early '60s, after a decade of research and testing, Morton presents the Sensorama. At that time, the digital does not exist. The Sensorama is a mechanical device that transports its user into an artificially created universe. Morton will offer 5 compatible short films that will mark the beginning of the VR concept.
During the same period, the US Army is interested in the concept of VR to adapt it to a flight simulator. Then things get faster:
End of the 60 ': release of "Damocles' sword", developed by the American professor Ivan Sutherland. First VR headset presented to the public. Ability to observe an artificial cube in three dimensions floating in the air.
1978: NASA funds the development of VIVED created by Eric M. Howlett. First immersion helmet based on a stereoscopic wide-angle photography concept. Birth of the term "Virtual Environment".
1989: Eric M. Howlett launches his own helmet: the "CyberFace". Limited success, but the lens technology used will play an important role in future VR projects.
1991: Commercialization of a VR helmet below $ 10,000. Equipped with two screens, and using Eric M. Howlett's lens technology.
1993: Release of the MRG2. Sale of one million headsets in 15 months. Price: $ 6,800. Use in amusement parks, film launches, etc. The first success of hardware VR, and the start of the madness of VR as we know it today.
1995: Launch of VFX1 (by Forte Technologie). Massively distributed, offering key games like DOOM, Quake ...
1998: Release of the VFX3D from the same firm.
2005: Launch of the VR920. Headphones directly connected to a computer, DVD player, or another device.
2005 again: Release of VR Z800 3Dvisor helmet. A competitor of the previous.
2006: Commercialization of the PCS Headplay, the new entrant on the market.
2010: First commercialization of augmented reality glasses (superposition of virtual objects on a layer of reality).
2012: Presentation at E3 of the Palmer Luckey VR helmet prototype called Oculus. Funding by Kick Starter at 947%, which represents $ 2.4 million, and more than 7,000 pre-ordered helmets. First orders shipped in March 2013.
2014: Oculus HD Kit finalized. Called Crystal Cove.
2015: Presentation of a new prototype called Crescent Bay.
2016: Release of the Oculus VR RIFT, and several other VR headsets that work with smartphones as a video source.
To read Our comparison of the best VR helmets.
VR, how does it work?
virtual reality headset VR
VR, as we know it today, is lived through a VR headset that we put on the head and that cuts our vision of the real world to immerse ourselves in a virtual world.
Machine learning
How does machine learning work?
Artificial intelligence is an integral part of digitalisation, which has made a lasting change in our society. What was a few years ago still of the order of science fiction is now a reality. We talk with computers, our phones guide us and tell us the shortest way, our watches know if we have moved enough in the day. Technology is becoming more intelligent, and scientists, engineers and programmers become teachers: they "train" computers to learn independently.
Machine learning or machine learning is not only interesting for science and for IT companies like Google or Microsoft. But artificial intelligence also has a direct impact on web marketing. In the following paragraphs, we will see how artificial intelligence (AI) has evolved in recent years and what machine learning means exactly, and finally, we will study the methods of machine learning and why marketers must today hold account of automatic learning systems.
Summary
The history of the machine learning system
What is machine learning?
Different methods of machine learning
How does machine learning work for marketing?
Other areas of application of machine learning systems
The history of the machine learning system
Robots and robots have been a source of interest for centuries. Already the writers of the Romantic period were dealing with artificial intelligence and even today, we remain fascinated by robots, whether in movies, books or video games. The relation of the human being to the thinking machine has always oscillated between fear and fascination. However, the real progress of machine learning did not begin until the 1950s, at a time when computers were still in their infancy and artificial intelligence could only dream. Over the past two centuries, theorists such as Thomas Bayes, Adrien Marie Legendre, and Pierre-Simon Laplace had already laid the groundwork for research, but it was not until Alan Turing's work to concretely speak about Machine Learning.
Quote
"In such a case would have been accepted that the progress of the machine had not been foreseen when its original instructions were put in. It would be a pupil who had learned a lot from his master. When this happens I look at the machine as showing intelligence. "
Alan Turing at a conference in 1947. (quoted from B. E. Carpenter and R. W. Doran (eds.), A. M. Turing's Ace Report of 1946 and Other Papers)
In 1950, Turing developed a proposal for an artificial intelligence test: the Turing test. This is a kind of game in which a computer claims to be a human being, it imitates human conversation. If the person is not able to identify which of his interlocutors is a machine, then the computer can be considered to have passed the test successfully. Two years later, Arthur Samuel developed a computer that could play the ladies while improving each game. The program had the ability to learn. Finally, in 1957, Frank Rosenblatt developed the Perceptron, a first learning algorithm, it is an artificial neural network.
Since then, scientists have begun to put more and more complex tests on their computers, with machines mastering them more or less well. IBM has developed Watson, a computer program that has a huge repository of knowledge and can answer questions in natural language. Thus, he even participated in the famous TV show "Jeopardy! Which had a strong impact on the media because Watson won the round. (This event is a great reminder of the 1997 failure of world champion Garry Kasparov and another IBM computer, the Deep Blue, where the machine came out victorious.)
Google and Facebook use machine learning to better understand users and offer more features. Facebook's DeepFace can even now identify faces on images with a 97 per cent success rate. In addition, the giant search engine has already significantly improved the voice recognition of the Android operating system, the search for photos on Google+ and the video recommendations on YouTube via its GoogleBrain project.
What is machine learning?
In principle, machines, computers, and programs only work the way you have previously configured them: "If case A occurs, enable B". However, our expectations